How do you design a car that could belong to no one else? Every Automobili Pininfarina Battista is exceptional. But for a bespoke customer, exceptional is only the starting point. The challenge is more personal: to translate someone's taste, story and ambition into something that could belong to no one else. During my time in Automobili Pininfarina's CMF Design team, I worked on bespoke Battista configurations and special projects, developing the visual and material language behind highly individual cars. The process began long before colour and materials. It began with a story. Themes, references and mood boards established an emotional direction, which was then translated into colour palettes, material combinations, exposed carbon treatments, graphics and liveries. Every decision had to work twice: as a detail in itself, and as part of the complete vehicle. For the Battista Edizione Nino Farina, the starting point was heritage. Created to honour the first Formula One World Champion and nephew of Battista “Pinin” Farina, the design process explored how that story could become a contemporary expression through graphics, colour and livery. The B95 opened a different territory. Historical and motorsport references became the starting point for a series of livery explorations — not to reproduce the past, but to capture its energy in a new visual language. Alongside these projects, I worked on individual customer cars, including bespoke configurations in Giallo Arneis and Iconica Blu-tinted exposed carbon fibre with Centocinquanta graphics. Most of this work remains confidential. And perhaps that is fitting. In bespoke design, the most personal stories are not necessarily the ones meant to be seen by everyone. Because the goal is not simply to configure a car. It is to create a meeting point between the identity of the machine and the identity of the person who owns it.