Disney 100 Anniversary

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Client

The Walt Disney Company

Services

Concept Development

Creative Direction

Industry

Disney 100

Entertainment

Year

2023

Creative concept and experience design developed during our time at Signne Creative House. Event production and execution by client partners.

When Disney approached us to celebrate its 100th anniversary together with El Corte Inglés, one thing was clear, this couldn't just be an exhibition. Children and adults would be walking through the same experience, but for completely different reasons. Then it hit us. Disney wasn't celebrating 100 years of stories. People were celebrating 100 years of memories. That simple thought became the starting point for the entire experience. It all began with a Mickey-shaped door, standing alone in a dark room. Visitors stepped inside without really knowing what was about to happen. The lights faded, Disney music filled the space, and stars began to move overhead. When the iconic Disney star finally stopped, the door slowly opened. It felt less like entering an event and more like stepping into a memory. From there, every installation was designed to reconnect people with the stories they had grown up with, while creating new ones for the next generation. One space became a Disney Studios set, where children and parents could dress up as their favorite characters. Kids loved becoming someone else for a while. Adults remembered they used to do exactly the same. Another installation quickly became our favourite. A giant ball pool where one wall transformed into a waterfall made entirely of balls, inspired by Inside Out’s long term memory walls. Every colour represented one of the film's emotions, but hidden among them were iridescent balls, Disney 100's signature colour. Because after one hundred years, memories are rarely just happy or sad. They're layered. By the end of the experience, everyone had walked through the same spaces, but they just carried different memories back home.

Disney 100 Anniversary

Client

The Walt Disney Company

Services

Concept Development

Creative Direction

Industry

Entertainment

Year

2023

Creative concept and experience design developed during our time at Signne Creative House. Event production and execution by client partners.

When Disney approached us to celebrate its 100th anniversary together with El Corte Inglés, one thing was clear, this couldn't just be an exhibition. Children and adults would be walking through the same experience, but for completely different reasons. Then it hit us. Disney wasn't celebrating 100 years of stories. People were celebrating 100 years of memories. That simple thought became the starting point for the entire experience. It all began with a Mickey-shaped door, standing alone in a dark room. Visitors stepped inside without really knowing what was about to happen. The lights faded, Disney music filled the space, and stars began to move overhead. When the iconic Disney star finally stopped, the door slowly opened. It felt less like entering an event and more like stepping into a memory. From there, every installation was designed to reconnect people with the stories they had grown up with, while creating new ones for the next generation. One space became a Disney Studios set, where children and parents could dress up as their favorite characters. Kids loved becoming someone else for a while. Adults remembered they used to do exactly the same. Another installation quickly became our favourite. A giant ball pool where one wall transformed into a waterfall made entirely of balls, inspired by Inside Out’s long term memory walls. Every colour represented one of the film's emotions, but hidden among them were iridescent balls, Disney 100's signature colour. Because after one hundred years, memories are rarely just happy or sad. They're layered. By the end of the experience, everyone had walked through the same spaces, but they just carried different memories back home.

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